Psychology of Marketing: Using Maslow’s Hierarchy of Needs

The way we’re going to think about psychology of marketing today is rooted in this dude named Abraham Maslow who famously came up with Maslow’s Hierarchy of Needs. It’s this pyramid-looking chart of basic needs you need to accomplish before moving up the pyramid: We’re using this pyramid as the basis of how to market to…

How To Write a Good Cover Letter for a Job

I wanted to show everyone how to write a kick ass cover letter….so I’m bringing in someone who’s read thousands of resumes, thousands of cover letters, and acts as the gatekeeper between thousands of people and the jobs they’re hunting for.  Denise Renee. Denise Renee can tell you which cover letters suck, which are amazing, and…

How Sam Writes Thousands of Blog Posts That Get Read by Millions of People

Sam runs TheHustle, a business news site, and HustleCon, a TED-style conference (happening May 13th, 2016 in SanFran….I’ll be there too). Sid is a big-ole dog. What’s impressive about Sam is that he writes a massive number of content articles on TheHustle every week, about 30% which go viral.  Then they use all the exposure…

How To Write A Newsletter (for Email)

Hi.  We are Sales On Fire.  We are professional newsletter writers. Our words have been featured in literally hundreds of thousands of emails. I tell you this for two reasons: 1.) To brag  😥 . 2.) To show you that we’ve learnt a thing-or-two through loads of experience, and this guide is our utterly complete guide to writing a newsletter….